Hey, I’m Daniela.
Experienced marketing and communications manager creating brand experiences that boost the bottom line.
-
![]()
Marketing that works
I lead integrated marketing campaigns for nationally recognized nonprofits, building communities and driving measurable growth. In the international association space, I built strategies that supported a 13% YoY increase in training and credential program revenue.
-
![]()
13+ years of marketing + communications experience
Across channels and verticals
-
![]()
Community Advocate
For a more inclusive and kind workplace
Wordpress Website Transformation
Lead a website redesign project for a website that was previously outdated and over-populated with content. The result was a new, streamlined and user-friendly experience that leads Occoneechee Council volunteers to the resources they need and supports the Council’s recruiting initiatives.
Samples of work: Occoneechee Council
Professional Development Prospectus
Concepted and wrote a prospectus for IFMA’s credentials and training programs for digital publication on our website and sales landing pages, as well as distribution in print at trade shows.
Samples of work: IFMA
Elevate FM: Webinar + Landing Page
I run monthly webinars to connect in-market leads with our training experts, as well as offer time-sensitive discount codes to incentivize purchases. The January 2024 webinar focused on equipping FMs with a framework to include essential training in their strategic plan for 2024.
Sustainability Facility Professional (SFP) Promo Video + Study Guide
Created a study schedule to A) assist those enrolled in IFMA’s SFP credential program and B) show interested users different study timeframes for completing the credential. Also included questions that candidates should ask themselves before beginning the program.
Employment Equity for Single Moms
MLICCI
Created a webpage to initiate sign-ups for MLICCI’s pilot program, EESM, which encouraged single moms in Mississippi to use the state government subsidy to enroll their children in child care and also pick a career path and jumpstart their career.
Samples of work: MLICCI + Pam Denham Associates
HQ Notes: Blog strategy
Pam Denham & Associates
I have taken on the project of updating the HQ Notes blog, which is a series of thoughts written by PalletOne CEO Howe Q. Wallace Jr. I am updating texts and adding new art to bring a new aesthetic to the pages, with the goal of increasing engagement.
Social Media Strategy for New Providers
Sunrise Dermatology
Created art to promote the practice’s newest dermatology providers.
What people are saying
"This was our best Cyber Monday ever."
Kim Jackson, Executive Director of Business Development at IFMA, on the 2022 Cyber Monday sale that exceeded all previous years and resulted in an $80k revenue boost for December, which is historically a lower revenue month for IFMA. I created email marketing and collaborated with our social media manager to create winning art and messaging that propelled sales.
Houston, TX
"She's a hard worker, self starter and highly driven to succeed. I don't know that I've ever worked with someone with so much grit, yet still able to maintain a wonderful personality that any employer would be happy to have."
Christina Barton, Area Manager at ESCO Retail Services
Biloxi, MS
Get in touch!
Reach out to me any time.
